Maximize sales by connecting with our readers while they consider their year-end and holiday purchases! Studio photography to be featured.

July 27, 2006

Dear advertising director,

By now, we hope you’ve had a chance to enjoy our Summer 2006 PhotoMedia on Nature & Wildlife with Frans Lanting’s com-pelling cover photo of a lemur in the jungle. Response to the issue has been unanimously enthusiastic.

Also, I’m pleased to report that PhotoMedia recently added a 2006 APEX Grand Award (our fourth year in a row, and fifth in seven years -- a rare accomplishment) for our Summer 2005 issue on landscape photography, and an APEX Award of Excellence for our Summer 2005 profile on David Muench to our honors, for a total of 12 APEX awards in seven years! This adds to one 2006 Maggie Award nomination earlier this year (Best Tabloid/Trade), bringing our Maggies tally to 12 nominations and three wins in seven years! PhotoMedia has become a perennial favorite for both prestigious publishing awards.

In addition to continuing to update PhotoMedia’s web site, www.photomediagroup.com, where advertising information is posted for your convenience, we welcome you to visit our new RSS-enabled blog site, www.photomediamagazineonline.com.

Our upcoming Fall 2006 issue of PhotoMedia focuses on studio photography along with our regular columns and departments. Great stories will keep our readers absorbed from cover to cover.

You won’t want to miss advertising in this issue, especially if your target audience is the studio photographer. Also, the issue takes in the entire holiday season and continues into the new year, when gift and year-end tax write-off purchases are most active.

As a special Fall 2006 issue promotion, start any 3X consecutive frequency ad in the Fall 2006 issue (through the Summer 2007 issue) and also receive these special bonuses:

• Run 4-color or spot color and receive a 10% discount on the 4-color or spot color charge for all three issues!

• Run a 3X full-page ad and receive a free “bug” ad on our new PhotoMedia RSS-enabled blog site for one year!

• Free classifieds. Receive a free classified ad in each of the three issues to use as you like, to help reinforce your presence. 25 words when you buy a 1/2-page ad or larger; 15 words for ads smaller than 1/2 page.

• A link on the PhotoMedia website: Advertisers receive a free listing on the Advertisers Page of the PhotoMedia website with a link to your company website.

For your planning convenience, please note, our 2006-2007 publishing schedule has been updated. Issues and deadlines are:

NOW is the time to reach our readers and take advantage of these special benefits with your advertisement in PhotoMedia. Now, more than ever — it’s PhotoMedia!

Call 206-364-7068 now to reserve space. I look forward to working with you.

Sincerely,

Gary Halpern      Publisher